44 Active Saturday

Synthesis of the case study

Active Saturday was an event that we developed for the "Wake Your Body" campaign, organised by the BG Be Active association and Coca-Cola. The program of activities included various workouts that take place in venues within the town, so that participants in Active Saturday have the opportunity to choose a sport and start practicing it regularly in their locality. Therefore, we tried to present activities that were already available in the given cities. A mandatory condition is that is has to be held outdoors, using urban spaces – squares, parks, beaches, etc. Our observations show that by using central urban spaces the largest number of citizens are engaged. In 2016 the initiative significantly expanded its scope, we offered more diverse outdoor workouts such as: zumba, Kango jumps, tae bo, different styles of yoga including flying yoga, Pilates, different styles of martial arts, Wing Chun, to Tao, karate, tai chi, climbing on an artificial wall, Latin dance, hip-hop, traditional Bulgarian dances, African dancing, functional fitness, soccer, basketball, volleyball, swimming, cycling, inline skating skateboarding and different sporting challenges for people of all ages, abilities and genders!