65 PZU

Synthesis of the case study

The “PZU Trasy Zdrowia” project is an example of a CSR campaign from V4Sport's portfolio. On one hand the project was developed from scratch, allowing creative freedom, as the only requirement for municipalities, as target beneficiaries, was the size of its population to be less then or equal 50 000 inhabitants. In practice, it meant a large level of diversity within the demographic, social or economic stage of development in regards to potential beneficiaries to select from. On the other hand, the expectations of the sponsor made the project development phase equally challenging. The project was expected to deliver multipurpose, outdoor, sport infrastructure facilities, that should be valuable to the local community and well integrated in a local context; allow wide, unlimited, free access for any age category, while also providing exceptional experience; increase participation by promoting healthy, active lifestyles, while also being simple, fairly prices, and easy to maintain.